Logistics
2 Dec 2009

Barloworld Logistics Rebrands SC Planning Division

Supply Chain Management specialist Barloworld Logistics, has rebranded its Barloworld Optimus division to Barloworld Supply Chain Software. This name change is part of Barloworld's commitment to the development of supply chain planning tools and reflects its expanding international software services.

Kevin Boake, who heads up the Software Business Units in the UK, RSA and USA, says: "Our mission as a business remains unchanged; to not only make world class supply chain planning tools available to the market, but also to ensure our clients gain competitive advantage by supplementing these tools with effective processes and experienced supply chain planning consultants." Richard Forrest, Head of UK Operations for Barloworld Logistics and the Barloworld Supply Chain Software Executive, comments: "We're very proud of our Supply Chain Planning Software Suite that includes CAST (network modelling), CINO (inventory strategy optimisation) as well as ODP (demand planning) and Optimiza (perfect order execution)."

He adds: "These tools give our clients the ability to design and plan their supply chain end-to-end." Recently, Barloworld Logistics moved its UK headquarters to larger premises in the West Midlands to help accommodate its ongoing expansion.

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