|
Multiplatform Loyalty System for Retailers
Databac Group (www.databac.com), the specialist provider
of identification solutions, has announced the UK launch
of its new loyalty system. Loyca is a card-based
solution that uniquely enables retailers to respond in
real-time to marketing information. Retailers can make
changes to customer reward programmes, quickly and
easily, to take advantage of marketing opportunities as
and when they arise. It also works with a number of
terminal platforms, making it particularly attractive to
international retailers where different transaction
terminals are in use across their stores. Developed by
Carta+ in Belgium, Loyca enables retailers to retain and
reward existing customers and win new ones. It
encourages loyalty to a business or brand, increases
individual customer spend, enhances brand image and
improves the customer experience. Loyca also gathers
customer data for micromarketing analysis.
"We are very excited about this system," said Databac
MD, Charles Balcomb. "Its performance on the Continent
has been staggering — increases in turnover of 30% have
been reported — and we are pleased to be able to extend
its benefits to the UK market." Loyca allows retailers
to implement their own customer reward programme. More
than simply issuing customers with a store card, Loyca
integrates marketing know-how and technological
expertise. Nevertheless, its functionality is simple:
transactions, such as loyalty points or percentage
values on purchases, are recorded on a terminal using a
card. This is sent to the front-end server, which checks
for data integrity, creates a uniform data structure and
sends it on to the back-end server for processing. Loyca
works as standard with contact chip cards for security
reasons, but can be implemented with other card
technologies, including magnetic stripe, barcode and
contactless chip. An entry-level version is available as
an out-of-the-box solution for independent retailers,
which is fully scalable to allow more sites.
back to front page news |
