New e-Commerce Portal from Prologic

At Retail Solutions 2008, Prologic, the business solution provider for the fashion and lifestyle industry, launched its new CIMS e-Commerce Portal, designed with input from long-standing customer, Ted Baker, to help fashion brands and retailers to implement effective multichannel retail strategies that will drive new revenue streams. Niche fashion and lifestyle brands and medium-sized retailers have been slow to embrace e-tailing to date. However, according to recent figures from Nielsen, 97% of British web users now shop online and more than one third (36%) of these buy clothes — an increase of 40% in the last 2 years. Whereas larger retailers now have an established web presence and have successfully integrated all of their sales channels, smaller players have not been able to afford the multimillion pound price tag associated with fully integrated, multichannel retailing. With the new CIMS e-Commerce Portal solution, Prologic makes this functionality accessible and affordable to the mid-market for the first time. A spokesman for Ted Baker commented: “Many of the e-commerce solutions in use today have little functionality beyond a shop window, with limited merchandising capabilities. These deliver good results for many retailers, so imagine the results possible with the functionality of an e-commerce portal developed specifically for the fashion sector. We are really interested in the work Prologic is doing to truly incorporate e-tailing into fashion businesses rather than treating it as a bolt-on component.”

Sam Jackson, MD of Prologic, said: “Customers shopping from home seek convenience and speed, but they also want integration with other sales channels and instant information on product, stock and prices. Today, a fashion retail website needs to be an extension of a traditional store, offering the whole product range. Customers want to be able to see what stock is available at any outlet; they want to be able to order an item over the web but have the option to return it at their local store and they want to use the same gift and loyalty cards regardless of which channel they choose to buy through.” Prologic’s CIMS e-Commerce Portal is more than a conventional content management system. It is a fully integrated and highly flexible website management system that has been designed and developed from the ground up to meet the demanding needs of the fashion and lifestyle sector.

www.prologic.com

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